WOSBs transforming HR tech

The HR technology landscape is vibrant. Big names get the spotlight, but some of the boldest innovations come from smaller, woman-owned companies that marry agility with purpose. Below are HR tech businesses that are WOSBs (or woman-led in meaningful ways) making waves in recruiting, candidate experience, and talent strategy.

College Recruiter

College Recruiter connects students and recent graduates with internships and entry-level jobs across the U.S. What sets it apart is not just the niche focus but the leadership. Faith Rothberg is CEO and the majority owner, giving College Recruiter the distinction of being controlled and guided by a woman leader. Under her guidance, College Recruiter has served private employers and government clients alike, helping shape early-career recruiting as a WOSB in HR tech.

PowerToFly

PowerToFly is a platform focused on matching diverse and remote talent (especially women and underrepresented groups) with companies committed to inclusive hiring. It’s built around the idea that representation matters not only in hiring decisions but in who builds the hiring tools themselves.

InHerSight

InHerSight invites women to rate workplaces on categories that matter to them — advancement, culture, flexibility, and equity. Employers use those qualitative signals to improve their workplaces and attract female talent. Its woman-founded roots help it keep a razor-sharp focus on what women want in the workplace.

Werk / WerkLabs

Werk and its research/consulting arm WerkLabs combine data, insights, and HR tools to help companies build more flexible and human-centric work environments. The company was co-founded by women and has emphasized how flexibility and culture must be engineered, not just offered as optional perks.

The Mom Project

The Mom Project is a talent marketplace that emphasizes matching women (especially mothers and women reentering the workforce) with companies that value flexibility, inclusion, and career growth. It’s an example of a WOSB intersecting mission and HR tech.

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Why WOSBs Matter in HR Tech

• Perspective & empathy: Women-led solutions are often more sensitive to equity, inclusion, and systemic barriers because those themes are part of their lived experience.
• Credibility in diversity efforts: Organizations striving for supplier diversity or inclusive tech stacks see value in partnering with WOSBs.
• Lean innovation: Without the constraints of legacy infrastructure, smaller WOSBs can pivot quickly and test bold ideas.
• Representation in leadership: The HR tech industry still skews male in founder and executive ranks. WOSBs help shift that balance.