How increasing your career site conversions can save you 50% on job board spend | ep94

Today’s guest on the High Volume Hiring Podcast is Sam Fitzroy, co-founder and CEO of Dalia. Some of our listeners may also know Sam from his work at was then a little start-up called Indeed and, later, TheMuse.

Cohosts Jeanette Leeds and Steven Rothberg of College Recruiter job search site talk with Sam about the markedly different conversion rates employers see from candidates who come from organic (free) sources such as Google, Bing, and ChatGPT versus from sponsored (paid) sources such as job boards like Indeed, LinkedIn, and College Recruiter. 

We also talk about how it is important to treat those candidates differently. For example, Dalia’s data showed that it didn’t help better candidates from sponsored sources into applicants or hires, but it had a massive, beneficial impact on those from organic sources. So, for most clients, Dalia will recommend jobs and request emails and mobile numbers from candidates who are about to exit without applying if those candidates came from organic, but not sponsored, sources.

Today’s employers, particularly those hiring at scale, need an “all of the above” strategy, where they don’t rely just on job boards, or just on SEO, or just on a better ATS experience. And products like Dalia fit very nicely into creating a better ATS experience for candidates without taking anything away from the recruiter experience.