Why is video important in recruitment? | High Volume Hiring Podcast | ep91

Our guest on today’s High Volume Hiring Podcast is Mark “Doobles” Deubel of Doobles, a technical recruiting expert who helps teams move from reactive recruitment to strategic talent acquisition. Oh, and he’s the host of Doobles Talks, a podcast that brings engineering brains to recruiting pains.

Cohosts Jeanette Leeds and Steven Rothberg of College Recruiter talk with Mark about why video matters in recruitment. Would you rather read some text or get the same info from a short video? Are you more or less likely to feel engaged, to feel seen, and to feel heard when a hiring manager sends you a video or a text email?

And, for employers, what if you could easily and inexpensively bring personalized videos to your hiring process at scale?

Want to learn more about the tools mentioned in the episode, as well as some others?

‘Avatar’ Tools to synthesize yourself:

– Synthesia which is currently a clear leader when it comes to quality
– HeyGen, another big name in avatar creation
– Anam, up and coming. Built by ex-Synthesia employees and ridiculously ‘real’
– Collosyan

These tools can be used to create a digital version of yourself. After creation, you can create life-like videos by just using text.

To automate and scale it even further for outreach, you can connect these tools with no-code automation tools to any LLM (ChatGPT, Claude by Anthropic, Gemini by Google) in which you create your outreach.

Zapier is the market leader, but is getting strong competition:
– Make (up and coming)
– n8n (Which is growing fast)