Should employers and job boards use qualitative instead of quantitative data?

On this week’s episode of the Inside Job Boards and Recruitment Marketplaces Podcast, one of our cohosts, Peter M. Zollman of AIM Group, is home in warm Orlando, Florida while the other, Steven Rothberg of College Recruiter, chose to work remotely from working remotely way up in northern Minnesota on the shore of Lake Superior. Which one is the wiser? Perhaps neither.

Today’s guest is Jelmer Ziudema of Roadtrip Agency, which helps employers and other job advertisers save money by better understanding where their best applicants are coming from. Clicks from a job board / recruitment marketplace to the job on the ATS are nice, applications are better, and applications that are moved forward in the ATS are even better. With Roadtrip, employers have that data at their fingertips, and can share that with their media partners so they can do a better job of sending better qualified candidates to their employer clients.