Indeed Revises Job Ad Strategy, Drops Pay-Per-Application Model

The digital recruitment landscape is witnessing a paradigm shift as Indeed, one of the key players in the online job market, has recently announced a major change in its advertising approach. Indeed is moving away from its pay-per-application advertisement model, marking a strategic pivot that resonates across the job search industry. This change is not just a reflection of Indeed’s evolving business dynamics but also a nod to the growing diversity in job advertising strategies, contrasting with those of other platforms like College Recruiter.

Rethinking Recruitment Advertising

Indeed started selling job posting ads on a pay-per-application (PPA) model in late 2022. The shift away from this model and back to its core cost-per-click (CPC) strategy represents a significant departure from Indeed’s PPA approach, highlighting an apparent desire by its mostly small- and medium-sized employer clients for pricing models which are easier for them to understand.

Exploring Alternative Advertising Models

While Indeed is charting a new path, other platforms continue to offer a wider array of choices. College Recruiter, for instance, maintains both the traditional pay-per-application and the cost-per-click models, providing diverse options to suit different employer preferences.

College Recruiter’s Comprehensive Approach

Specializing in connecting employers with students and recent graduates, College Recruiter offers tailored advertising solutions. By retaining the pay-per-application model, the platform caters to employers who favor a results-oriented approach, paying only for the applications they receive. This model is particularly advantageous for roles where the quantity of applications is a critical metric.

Similarly, College Recruiter’s CPC model aligns with the evolving preferences in the job market, focusing on the impact and reach of job listings rather than just the application numbers.

Shaping the Future of Job Advertising

The transition by Indeed, coupled with the diverse offerings of platforms like College Recruiter, signals a more dynamic and varied job advertising landscape. Employers are now presented with a spectrum of choices, enabling them to select the most suitable advertising approach based on their specific hiring objectives and budget considerations.