Advice for Employers and Recruiters

What CPCs and CPAs are employment advertisers paying to acquire marketing and advertising candidates?

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Anita Jobb AvatarAnita Jobb
September 5, 2023

There’s a remarkable lack of transparency when it comes to the cost that employers, recruitment advertising agencies, job distributors, job boards, recruitment marketplaces, and others need to pay on a cost-per-click (CPC) or cost-per-application (CPA) basis if they’re trying to buy traffic from candidates seeking just about any kind of job. To help, College Recruiter’s President, Brad Boggs, recently published a blog article that detailed how much employers and other advertisers are paying on a CPC and CPA basis by occupational field to attract the talent they need.

Brad’s article also included an interactive Hiring Budget Calculator that you can use to calculate how much you should expect to spend per month to drive the candidate traffic that you need whether you’re looking to hire one, 10, 100 or some other number of employees. The Calculator even shows your effective cost-per-application (eCPA) and cost-per-hire (eCPH) as those both are key performance indicators (KPIs) for many of our customers.

For marketing and advertising workers, the current CPCs are:

  • 25th percentile (low) = $0.67
  • 50th percentile (average) = $1.04
  • 75th percentile (high) = $1.41

And the current CPAs are:

  • 25th percentile (low) = $13
  • 50th percentile (average) = $26
  • 75th percentile (high) = $38

Wondering how much you should be paying to acquire the candidate traffic you need?

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