Advice for Employers and Recruiters

6 top programmatic job advertising companies in the world

Steven Rothberg AvatarSteven Rothberg
March 16, 2023

Programmatic job advertising has revolutionized the recruitment industry by automating and optimizing the process of job ad distribution. By utilizing advanced algorithms and real-time bidding, programmatic advertising enables employers to reach the right candidates at the right time and cost.

It is important to note that programmatic is not the same as cost-per-click (CPC), which sometimes is referred to as pay-per-click (PPC), nor is it the same as cost-per-application (CPA), cost-per-hire (CPH), or any other performance-based pricing. Programmatic is often used together with performance-based pricing, but they can and often are used separately.

For example, an employer might have 100 open requisitions on its applicant tracking system (ATS) powered corporate career site but only 10 job slots at LinkedIn, meaning that it can advertise up to 10 jobs at any given time at LinkedIn. Years ago, a human would decide which 10 of the 100 jobs made the most sense to run on LinkedIn at any given time. Now, it is increasingly common for those decisions to be made by software, meaning programmatically. The employer pays a flat fee for the 10 job slots, but uses programmatic technology to decide which jobs to run.

Conversely, another employer might manually post a job to Indeed and pay it $15 per application for up to 10 applications, so a total cost of $150 if Indeed delivers all 10 applications. That employer is not using programmatic technology, but it is taking advantage of the ability to advertise its jobs on a performance basis.

In this article, we will explore the top programmatic job advertising distribution companies that are transforming the recruitment landscape. Note that we are not including in this list programmatic job advertising products offered as a service by employment advertising agencies or integrated into offerings by job boards. Instead, this article focuses on companies whose business is programmatic job advertising distribution. Alphabetically, the top five are:

In addition to being first alphabetically, Netherlands-based Aimwel also benefits from being the newest entrant to this competitive field. Aimwel is a cutting-edge programmatic job advertising platform that utilizes artificial intelligence and machine learning to optimize job ad distribution. Aimwel’s platform offers a wide range of features, including job ad creation, budget management, and real-time analytics. By leveraging data-driven insights, Aimwel ensures that job ads reach the right candidates at the right time, resulting in a more efficient and cost-effective hiring process.

Key Features:

  • AI-powered job ad optimization
  • Budget management tools
  • Real-time analytics and insights
  • Easy-to-use ad creation tools

Appcast is a little like Google in that Google didn’t invent search, but it sure as heck popularized it. Appcast didn’t invent programmatic job advertising, but it sure as heck popularized it. Appcast is headquartered in the United States but owned by the German job board company, Stepstone. Appcast is a pioneer in the programmatic job advertising space, offering data-driven solutions that optimize recruitment marketing and ad distribution. With their flagship product, Appcast Exchange, employers can access a vast network of job sites, optimizing their job ads for better performance and cost-efficiency.

A secondary product offered by Appcast is Clickcast, which is a software-as-a-service (SaaS) product that allows employers, employment advertising agencies, job boards, and others to distribute their jobs to hundreds of job boards and other media partners globally on a CPC or CPA basis.

Appcast’s proprietary technology uses real-time bidding and machine learning algorithms to target the most relevant candidates, ensuring employers receive quality applicants.

Key Features:

  • Pay-per-applicant pricing model
  • Real-time bidding and machine learning
  • Access to a vast network of job sites
  • Detailed analytics and reporting

Canada-based JobAdX is a dynamic job advertising marketplace that connects employers with premium job sites, optimizing job ad performance and ensuring maximum visibility. Their real-time bidding platform, Smarter Programmatic, uses advanced algorithms to target the most relevant candidates based on location, job title, and other factors. JobAdX’s performance-based pricing model ensures that employers only pay for the results they achieve.

Key Features:

  • Performance-based pricing model
  • Real-time bidding and targeting
  • Access to premium job sites
  • Detailed reporting and analytics

Joveo is based in California but many and perhaps most of its staff is in India. It is a leading programmatic job advertising platform that aims to deliver the best talent to employers quickly and cost-effectively. By leveraging artificial intelligence and machine learning, Joveo’s platform analyzes job seeker behavior and optimizes job ad distribution to target the most relevant candidates. Joveo’s robust technology allows for seamless integration with applicant tracking systems (ATS) and other recruitment tools, streamlining the hiring process.

Key Features:

  • AI-driven job ad distribution
  • Integration with ATS and recruitment tools
  • Real-time analytics and insights
  • Dedicated customer support

PandoLogic is also based in the United States but is owned by Israel-based, Veritone, an artificial intelligence company. PandoLogic, formerly called RealMatch, is an industry-leading programmatic job advertising provider that offers a comprehensive suite of recruitment marketing solutions. Its flagship product, pandoIQ, is an AI-driven platform that automates and optimizes job ad distribution across a network of thousands of job sites. PandoLogic’s technology uses predictive analytics and machine learning to deliver the right ads to the right candidates, driving better ROI for employers.

Key Features:

  • AI-powered job ad distribution
  • Access to thousands of job sites
  • Predictive analytics and machine learning
  • Performance-based pricing model

The Co-Founder and Chief Innovation Officer of Recruitics, Tim Dineen, pioneered this technology more than a decade ago, when Recruitics launched the world’s first-to-market programmatic job optimization platform back in 2012.

I met with Tim and a co-worker of his at their trade show booth in some hotel ballroom around that time. I had long been a fan of looking to what was succeeding in the world of consumer marketing and then bringing that over to the smaller and lagging world of recruitment marketing. Tim, I could see, was thinking along the same lines. I was an instant fan.

Maybe weeks or a few months later, I received a call from my now lifelong friend, Cory Kapner, who was one of the first employees of Recruitics. I recommended to him that we meet in-person days later at what was then basically a conference for job board leaders and has since evolved into TAtech. The folks at Recruitics saw the opportunity, quickly purchased tickets, attended the show, and the rest is history. Well, I guess there was some phenomenal execution along the way too, but I digress.

To date, Recruitics has tracked over 20 billion job seeker events, and is able to deliver job postings to highly targeted candidates globally on behalf of its employer and other clients. Oh, and bolstered by their purchase of KRT Marketing four years ago, they also have the ability to deliver solutions more traditionally in the lane of an advertising agency than a job distributor, such as corporate career site development, branding, copywriting, and more.


Programmatic job advertising is changing the way employers reach and engage with potential candidates. By leveraging advanced technology and data-driven insights, these top programmatic job advertising distribution companies are helping businesses optimize their recruitment efforts, ensuring they attract the best talent in a cost-effective manner. With their innovative solutions, Appcast, Joveo, JobAdX, Aimwel, and PandoLogic are leading the charge in transforming the recruitment industry.

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