How can job boards buy candidate traffic?

For as long as there have been job boards and other such marketplaces, there has existed the buying and selling of candidate traffic.

The practice is really no different than third-party recruiters a/k/a headhunters engaging in what they call “splits”, which basically means that the recruiter who gets paid for placing a new hire with an employer splits the fee with the recruiter they partnered with to find that candidate.

Today, general job search sites like Indeed and niche sites like College Recruiter both buy and sell candidate traffic to create better experiences and drive more revenue.

Job boards can buy candidate traffic in a number of ways, but the most common is through cost per click (CPC) advertising. This is where job boards pay a certain amount for each job seeker who clicks on an ad and is taken to the job board’s site.

CPC advertising can be a great way for job boards to increase their traffic and fill more job openings. However, it’s important to make sure that the job seekers who are clicking on the ads are actually interested in the jobs that are being advertised. Otherwise, job boards may end up spending a lot of money on CPC ads without seeing any return on investment.

Another way for job boards to buy candidate traffic is through job postings. This is where job boards purchase job postings from other sites and then post them on their own site. This can be a great way to get high-quality job seekers to visit the job board’s site.

Finally, job boards can also buy candidate traffic through targeted emails. This is where job boards send out emails to people who have signed up for job alerts or who have indicated that they are interested in certain types of jobs. These emails can be a great way to get job seekers to visit the job board’s site and learn more about the jobs that are available.

If you’re a job board operator and are interested in buying candidate traffic for those seeking part-time, seasonal, internship, apprenticeship, or entry-level jobs requiring 0-3 years of experience and located anywhere globally, you’ll want to speak with College Recruiter’s sales team. Similarly, if you’re looking to drive more revenues by selling that same kind of traffic, you’ll want to speak with College Recruiter’s partnerships team.