Advice for Employers and Recruiters

3 attractive benefits from the owner/COO of Colony Roofers that employers can offer to recruit and retain new talent

Zach Reece
August 24, 2021


It is often said that recent graduates must be able to “stand out” in a crowded job market. While this is still true, the opposite is also becoming increasingly important. With recent graduates being more and more selective, employers must begin to find interesting and unique ways to attract and retain talent. In the words of College Recruiter’s Founder and Chief Visionary Officer, Steven Rothberg, “companies have gotten away with treating employees like crap and paying them like crap for far too long.” He continues to press that this will no longer work in today’s market.

College Recruiter recently asked experts for three benefits, in addition to better pay, that employers can offer to attract and retain recent college graduates.

Zach Reece, the owner and Cheif Operating Officer of Colony Roofing, a locally-owned and fully licensed roofing business from Atlanta, GA, suggests:

  1. Student loan debt assistance. I’m not sharing any breaking news when I say that America still has a student loan debt crisis. It’s estimated that graduates owe more than $1.6 trillion in debt. As a result, one of the most impactful ways in which employers can help mitigate this crisis is by offering student loan debt assistance as an employee benefit.
  2. Childcare assistance. It seems like almost every year that America breaks a record for the lowest birth rate in years/decades. Fewer people being born means a shrinking workforce, which can have significant effects on the national and global economy. Hence, it’s crucial to support the (fewer) children that are being born, especially because the costs of childcare have skyrocketed over the last few decades while wages have only inched upwards. When it comes to offering childcare assistance as a benefit, employers have two options. They can provide financial assistance or provide on-site childcare at the workplace.
  3. Financial literacy training. One of the most tragic shortcomings of the American educational system is that we fail to teach our kids basic life skills that they’ll need as adults. Two of the most important life skills are financial literacy and the ability to manage your money. These are especially important because wages aren’t rising as quickly as the cost of living is.

Zach Reece, a Certified Public Accountant (CPA), is the owner and Chief Operating Officer at Colony Roofers, a locally-owned and fully licensed roofing business from Atlanta, GA.

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