3 tips for how to hire diverse college students from CEO of a small, healthcare business

Although most college and university students and recent graduates are employed by large businesses, there is still a sizable minority who work for small businesses. One of those is JourneyPure, an addiction treatment center in Nashville, Tennessee with about 250 employees.

Kevin Lee, the chief executive officer, recently shared with me three tips for employers who want to hire more diverse students:

1. Recruit in schools with a diverse student body. Build partnerships with schools that have a diverse study body and you may want to target schools that serve minority populations in particular.
2. Avoid including personal information during screening. Information such as addresses, names, and schools can be used to discriminate against certain groups of applicants so removing this information while screening and shortlisting candidates for interviews will encourage a fair assessment.
3. Target diverse individuals on social media. Social media advertising allows you to target a certain demographic of people and you can do this to reach diverse student groups. Your recruitment team can then build relationships with diverse students for future roles.