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When is it too soon (and too late) to promote your virtual career event?

Posted August 06, 2020 by

Given that my company, College Recruiter, does not sell virtual career events to our employer customers, you may be wondering why I sent this email to you. The answer is simple.

Our employer customers – primarily Fortune 1,000 companies, government agencies, and other employers who hire at scale –advertise their part-time, seasonal, internship, and entry-level jobs with College Recruiter. Some also use virtual career events hosted by other companies. In some ways we compete but mostly we’re complementary, as we help some of our customers drive the right candidates to their virtual career events.

Virtual career events are useless if the right candidates aren’t made aware of, don’t engage with, or don’t attend the event. Which begs the question, when should you make candidates aware of your event?

We recommend to employers who use our targeted email product to promote the events that we deliver the first email about a week in advance to build awareness of the event. We then like to deliver the follow-up email (we deliver the same targeted email twice to double the response rate) a day or two in advance. Basically, the first is a “hold the date” and the second is a “don’t forget” message. Would it make sense to discuss how we can drive thousands of highly targeted, diverse candidates to your next virtual career event?

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Posted in Advice for Employers and Recruiters | Tagged