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Advice for Employers and Recruiters

Now’s the time for job seekers to shift their thinking to “what’s the kind of role I want, what’s the culture I want to be in, and where do I see areas of growth in this economy”

Steven Rothberg AvatarSteven Rothberg
July 17, 2020


By Bryan Lipiner, Babson College

Every day, Babson College students located around the world are accessing real-time career advice and one-on-one discussions, right from their computer.

Take the week of July 13 for example. Students used the school’s career resources to learn how to personalize connection requests on LinkedIn, how to pose interview questions about the coronavirus outbreak, and how to succeed in a virtual internship.

Making these opportunities available is a weekly routine at the virtual office of Undergraduate Center for Career Development (CCD) Director Donna Sosnowski and her team, which strives to continuously innovate to serve students in this ever-changing landscape. “Everything we do is new and different,” she says.

Landing on Their Feet

When colleges and universities across the country rapidly pivoted online in March, Babson’s CCD office too transitioned, a move Sosnowski described as simple as “flipping a switch” due to the team’s long-term approach to virtual programming.

“It was seamless for us,” Sosnowski said.

Part of what also made the transition so easy was the students themselves, who are both technically sound and socially-oriented. These qualities have led to favorable results for recent Babson graduates, despite difficulties peers in their age bracket have faced.

“Our students have had strong landings,” Sosnowski said. “The career outcomes for the Class of 2020 look very good this year and are on par with previous years, with an impact by COVID.”

Getting Accustomed to the Next Normal

While the pandemic has caused pockets of deep economic impact in retail and hospitality, it’s also unearthed new opportunities in educational technology and in the commerce supply chain. “There are a lot of forward-thinking companies that are hiring talent,” Sosnowski said. “Now’s the time for undergraduates and graduates to shift their thinking to ‘what’s the kind of role I want, what’s the culture I want to be in, and where do I see areas of growth in this economy.’”

Bryan Lipiner is a journalist with Babson College and multimedia storyteller who engages audiences through content.

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