Identifying talent through internships and co-ops ranked as most important by employers of students and recent grads

Posted January 09, 2019 by

A pretty common question that we get at College Recruiter is, “What do employers care about?” Sometimes, candidates are asking because they want to know how they can become better qualified or better communication their existing skillset. And sometimes we’re asked by other employers who are considering creating or improving their college and university relations programs.

A recent survey of employer members of the National Association of Colleges and Employers (NACE) indicated that those mostly large employers are most concerned with their early identification of candidates and their branding efforts. “Identifying talent early through internships and co-ops was rated the highest, with 94.9 percent of respondents indicating it is “very” or “extremely” important. Trailing slightly was branding their organization to campuses, as 90.2 percent indicated it is “very” or “extremely” important. Other factors of high importance were diversity (87.4 percent) and measuring the results of their university relations and recruiting program (83.5 percent).”

Figure: Recruiting factors considered “very” to “extremely” important

Identifying talent early 94.9%
Branding to campuses 90.2%
Focusing on diversity 87.4%
Measuring college relations and recruitment 83.5%
Demonstrating value of college relations 74.6%
Branding to career centers 72.9%
Interacting with faculty 65.7%
Managing campus relations with HR 59.3%
Accessing training/skills 45.8%
Using social networks to recruit 38.6%
Source: 2018 Recruiting Benchmarks Survey Report, National Association of Colleges and Employers
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