Advice for Employers and Recruiters
Identifying talent through internships and co-ops ranked as most important by employers of students and recent grads
Steven RothbergA pretty common question that we get at College Recruiter is, “What do employers care about?” Sometimes, candidates are asking because they want to know how they can become better qualified or better communication their existing skillset. And sometimes we’re asked by other employers who are considering creating or improving their college and university relations programs.
A recent survey of employer members of the National Association of Colleges and Employers (NACE) indicated that those mostly large employers are most concerned with their early identification of candidates and their branding efforts. “Identifying talent early through internships and co-ops was rated the highest, with 94.9 percent of respondents indicating it is “very” or “extremely” important. Trailing slightly was branding their organization to campuses, as 90.2 percent indicated it is “very” or “extremely” important. Other factors of high importance were diversity (87.4 percent) and measuring the results of their university relations and recruiting program (83.5 percent).”
Figure: Recruiting factors considered “very” to “extremely” important
| FACTOR | PERCENTAGE |
|---|---|
| Identifying talent early | 94.9% |
| Branding to campuses | 90.2% |
| Focusing on diversity | 87.4% |
| Measuring college relations and recruitment | 83.5% |
| Demonstrating value of college relations | 74.6% |
| Branding to career centers | 72.9% |
| Interacting with faculty | 65.7% |
| Managing campus relations with HR | 59.3% |
| Accessing training/skills | 45.8% |
| Using social networks to recruit | 38.6% |
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