• How to overcome recruiting challenges to fill airline jobs, aviation jobs, and airport jobs

    June 29, 2017 by

     

    The airline and aviation industry is massive. So it’s no surprise recent college grads get confused when trying to understand the different paths to landing aviation jobs, airline jobs, or airport jobs.

    When recent college grads think about airline jobs, they often first think about pilots and flight attendants. That’s not a surprise, as those are the people that travelers see on the front line when traveling by air.

    Airline jobs go beyond pilots and flight attendants

    Becoming a pilot or flight attendant shouldn’t be the only career path college students and recent college grads pursue. And that’s the challenge airline industry employers face as they look to recruit recent college grads to continue to fill the over 700,000 jobs within the U.S airlines industry (according to Airlines For America (AFA), the industry trade organization for the leading U.S. airlines).

    Continue Reading

  • Sourcing and evaluation: Employers’ flawed assumptions, and how mobile recruiting changes everything

    June 28, 2017 by

     

    This blog is an excerpt of Steven Rothberg’s white paper, “How Employers Evaluate Career Services, Job Boards, and Other Sources, and How Mobile Recruiting Changes Everything.”

    Read the entire white paper here (no need to register to download).

    Few employers properly track candidate sources

    The technology that allows an advertiser to track a consumer from their click on an ad to the advertiser’s website, and ultimately to a purchase, has existed since the mid-1990’s. For example, when College Recruiter began using this technology in 1998, within months, one of the world’s largest hospitality companies was paying us $0.05 per click in return for driving thousands of students and recent graduates a month to apply on their career website. Continue Reading

  • 10 inexpensive ways managers can better engage millennials

    June 27, 2017 by

    The reason many employers struggle to recruit, retain, and engage millennials is because they don’t focus on educating and training managers on how to better engage with millennials.

    In fact, a Gallup Poll titled Millennials: The job-hopping generation, found that 29% of millennials are engaged at work, 16% are actively disengaged, and 55% are not engaged.

    That should be troubling for employers. After all, according to Pew Research Center analysis of the U.S. Census Bureau data, more than one-in-three American workers today are millennials (adults ages 18 to 34 in 2015). And in 2015 millennials surpassed Generation X (born between 1965 and 1984) to become the largest share of the American workforce.

    So employers listen up – now, more than ever, is the time to find a way to ensure managers engage millennials. According to the Forbes article, nine tips for managing millennials, millennials want a job that provides these key factors: Continue Reading

  • Archived white papers from College Recruiter

    June 26, 2017 by

    College Recruiter regularly produces white papers that address challenges to the talent acquisition community and in human resource planning, especially professionals hiring entry-level. Below you’ll find our archives. Enjoy!

     

    Candidate experienceMaking or breaking the entry-level candidate experience: Turning common mistakes into opportunities. Disengage your candidates, and you shrink the pool you have to fish in. Qualified candidates who drop out in the process cost money. Like all of us, candidates have grown to expect great experiences. We teamed up with our friends at TMP Worldwide to create a white paper that will guide in turning common mistakes in the recruitment and selection process, and turn them into opportunities.

    Fall college recruitment plansFall 2017 College Recruitment: Emerging trends and challenges. As the school year creeps up, recruiters are looking at their plans, and wondering what to keep from last year and what to change. NAS Recruitment Innovation and College Recruiter teamed up to provide insight into trends and offer advice for talent acquisition teams with a high volume of entry-level hiring needs. We touch on applied tech skills, programmatic advertising, what students are looking for, diversity and much more.

    talent war means making happy teamsWinning the talent acquisition war in 2017: There has been a shift in tools and techniques used by employers to attract talent in light of advances in technology and business needs. An effective recruitment strategy should not only align with workforce plans, but also attract top performers. Employers need to respond to key trends when it comes to acquiring talent. This white paper addresses diversifying the workforce, use of analytics, hiring millennials, leveraging mobile technology and responding to the gig economy.

    Predictive analytics and interview biasPredictive analytics, bias and interviewing: For centuries, crystal ball gazers and fortune tellers promised to be able to predict the future. They played on our biases and gullibility, and counted on us attributing chance occurrences to their predictive powers. But predictive analytics gives us the ability to reduce uncertainty by applying statistics and determining the probabilities that future patterns will emerge in the behavior of people and systems. This white paper addresses privacy invasion, biases that impede truth, and what to do about bias.

    Finding game changer talentDon’t pass on game changer candidates who are still rookies: Game changers are high-impact hires who, soon after joining a team, end up completely transforming it. They quickly move beyond being just top performers because they can be further described using words like stunning, remarkable, exceptional, or extraordinary. Unfortunately, I frequently see recruiters and hiring managers pass over these extraordinary rookies. This white paper addresses identifying rookie game changer candidates.

    Evaluate sources effectivelyHow employers evaluate career services, job boards and other sources (And how mobile recruiting changes everything): When College Recruiter began using technology to track candidates who clicked “apply” in 1998, within months, one of the world’s largest hospitality companies was paying us $0.05 per click to drive thousands of students and grads to their career site. And yet today, few employers seem to properly track the sources of candidates who visit their career sites, let alone those who apply, are interviewed and get hired. This white paper addresses flawed assumptions about evaluating sources, and the solution.

     

  • 10 ways employers can turn struggling new hires into rock star employees

    June 22, 2017 by

     

    It’s a rewarding feeling for employers, HR professionals, and recruiters to attract that rock star entry-level employee. But it’s also as equally deflating when that recent college grad or other new hire isn’t working out. Many questions arise. Why isn’t this entry-level employee working out? What went wrong? There could be many reasons – a poor onboarding program, communication gaps, unidentified skills gaps, or a culture clash could be among the many potential reasons new employees struggle.

    But before an employer considers terminating a struggling new hire – resulting in a costly hiring mistake – there are a number of steps that should take place, to help this entry-level employee improve, and eventually, make an impact.

    Performance improvement strategies

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  • Leveraging diversity: CEO Faith Rothberg presents 8 organizations who are succeeding [video and slides]

    June 21, 2017 by

     

    There are more men named John and David who run big companies than all the women who run big companies.

    College Recruiter CEO Faith Rothberg has a problem with this, and made a point of offering solutions at this year’s National Association of Colleges and Employers conference. In the video below, Rothberg highlights eight organizations who are leveraging diversity to impact their customer numbers, workplace culture and profitability.

    Watch Rothberg’s presentation, and find links to her examples below, along with major takeaways.

    Study after study prove the business case for gender diversity. Increased gender diversity positively impacts productivity, innovation, decision-making, and employee retention and satisfaction. In fact, companies with the highest rates of gender diversity make more than 13 times average sales revenue than companies with the lowest gender diversity. Similarly, those gender diverse companies pull in an average of 15,000 more customers.

    The amount of gender diversity varies by industry and role. Medical and health services managers, for example, are actually more likely to be women than men, as are human resources or social service managers. But only 36% of management occupations are filled with 50% women. That includes marketing and sales, operations, transportation, information systems and much more.

    Here are eight companies leading the way to increase gender diversity

    1. Aramark became a Catalyst partner of Women’s Foodservice Forum.
    2. Bank of America has invested in LEAD for Women, an employee resource group dedicated to women’s professional development. About half of managers and executive management team are women.
    3. Enterprise Rent-A-Car named Pamela Nicholson as CEO in 2013. She joined the company 32 years ago as a recent grad.
    4. Ernst & Young opens up dialogue between men and women via Inclusiveness Steering Committees, encouraging candid discussions about critical issues and experiences, and establishing mentoring and sponsorship initiatives. They’ve increased the number of women in top management by 20%.
    5. (Two orgs here): Goldman Sachs and U.S. Department of State partner to leverage the expertise of the public and private sectors to encourage inclusive economic growth in the Middle East and Northern Africa.
    6. IBM developed task forces that focus on understanding differences and finding ways to appeal to more employees and customers. Revenues from small and midsize businesses dominated by minority and female buyers increased from $10 million to $300 million.
    7. Quicken Loans routinely ranks among the best U.S. companies for both diversity and overall company culture. Women fill 45% of all jobs and 43% of management jobs.

    Takeaways from Rothberg:

    1. Diversity and inclusion goes beyond race. It includes ethnicity, sexual orientation, religious affiliation, generation, disability, personality type, thinking style, and gender.
    2. Leverage that diversity to produce better products and services.
    3. Use variety of practices including mentoring, employee resource groups, multicultural talent management, strategic partnership development, and e-learning.
    4. Senior leaders must seek diversity, create inclusion, and drive accountability.
    5. Promote cognitive diversity. Embrace differing perspectives, interpretations. Overcome unconscious bias and culture that inhibits the sharing of different opinions.

    Download Rothberg’s PowerPoint slides here.

     

    Keep informed of recruiting best practices by staying connected with College Recruiter on LinkedInTwitterFacebook, and YouTube. Hiring soon? Would it make sense to have a brief conversation about your hiring needs? Consider College Recruiter’s advertising solutions, or email [email protected]

  • Employers, don’t let these 5 job search scams ruin your reputation

    June 20, 2017 by

     

    Employers beware: Job seekers aren’t the only targets of hackers, scammers, and thieves.

    Thieves are also conducting sophisticated job search scams targeting HR professionals, recruiters, and hiring managers. The goal of these malicious attacks is to steal identity, personal information, financial information, data, and to disrupt business. Below we list five kinds of scams that HR professionals should know about.

    “Job hunters aren’t the only ones who are vulnerable to recruitment scams,” says cybersecurity journalist Maria Korolov, of TheBestVPN.com. “Companies looking for new staff could also lose money, or suffer  reputational damage, if they’re not careful.” Continue Reading

  • Pre-hire assessments: pros and cons

    June 19, 2017 by

     

    Pre-hire assessments are becoming increasingly more common in the recruiting world — but that might not necessarily be a great idea for the HR space.

    The rise of pre-hire assessments

    Traditional hiring processes involved an HR-led screen of candidates, followed by phone screens, then in-person interviews, perhaps full-team meetings, and ultimately candidate selection.

    As recruiting increasingly became digital, though, there was a bit of a supply-demand problem here. For example, in 2012 7 million people applied for 260,000 British call center jobs. Companies in multiple industries began seeing a need for lower-cost, less-time-consuming hiring processes that yielded quality results. (Additionally, some statistics indicate 50% or more of candidates — it varies by country — embellish their resumes and reflect skills they don’t have.) Continue Reading

  • How entry-level assistant jobs can lead to long-term career success

    June 15, 2017 by

     

    Recent college grads seeking the opportunity to develop a wide variety of job related skills can do so by pursuing entry-level assistant jobs.

    That’s what Amanda Ponzar did in her first job as an administrative assistant.

    “It taught me business skills, computer skills, organization, project management, and how to work with others,” said Ponzar, who is now the Chief Marketing Officer of Community Health Charities, an Alexandria, VA-based non-profit federation that raises awareness and funds through workplace campaigns and strategic partnerships.

    From that job, Ponzar moved to a marketing assistant role with the Franklin Mint, a worldwide provider of fine art and collectibles.

    “I learned about marketing and advertising, and demonstrated curiosity, competence, dependability, and initiative, so I was soon asked to edit management letters and collateral marketing materials, and then was recommended by my colleagues for a copywriter job at The Franklin Mint’s in-house ad agency,” said Ponzar.

    That is when Ponzar’s career took off. She moved into advertising copywriter and marketing management roles, went back to school to earn a Master’s Degree in advertising and marketing, and is now a CMO of a non-profit.

    She credits her varied experiences as an assistant for her career growth and success.

    “I wouldn’t be where I am today without those first entry-level jobs as an assistant that helped me define my career path,” said Ponzar.

    College students, and recent college grads should consider assistant jobs as a way to get their foot in a door at a company they would like to work with, or to build important job skills. While most college grads don’t get a degree aspiring to be an assistant, think long-term. Assistant jobs help provide a paycheck to start paying off school loans or debt (and help achieve financial independence to not live at home), and/or provide real world experience and a chance to build important job skills. In addition, it’s a great opportunity for the recent college grad considering grad school to gain work experience before taking the next step of their career. Many assistants could also work with companies as they pursue advanced educational opportunities – and maybe the employer will also help pay for it through tuition reimbursement programs. Building a variety of marketable skills is important, and assistant jobs provide a great opportunity to do just that.

    Assistants have unique opportunities to be exposed to all facets of a business, says Brandi Britton, District President of OfficeTeam, a leader in the placement of highly skilled office and administrative professionals into administrative assistant and front office jobs. Assistant jobs are in demand at small and large companies, non-profits, startups, Fortune 500 and Silicon Valley firms. Companies like Google, Facebook, and other leading tech firms all succeed because of good assistants.

    “Entry-level assistant can learn valuable technology skills from constant exposure to Microsoft Office, enterprise resource planning, database management and customer relationship management software,” says Britton. “You may even build experience with social media tools since administrative staff are often tasked with monitoring and managing their company’s accounts.”

    Recent college grads seeking assistant jobs, whether it be an administrative assistant, marketing assistant, office assistant, personal assistant or executive assistant (which often do take more advanced skills), can also learn these important career skills, says Britton:

    • Time and project management: Assistants often have to keep on top of executives’ schedules as well as project timelines. Let’s not forget that assignments come their way from every direction. That’s why assistants are masters of time and project management, organization, multitasking and adaptability.
    • Continual learning opportunities: You become well-rounded because you’re able to work on a variety of tasks – everything from event coordination to presentation decks. Once you figure out the types of projects you like most, you can hone your skills and consider moving on to a more specialized role in the organization.
    • Budget and negotiation: When you frequently speak with vendors and make purchases on behalf of the company, you quickly become skilled at budgeting and negotiation.
    • Verbal and written communication skills: Assistants are in constant contact with any number of internal and external contacts. If you’re in the role long enough, you’ll develop strong verbal and written communication skills.
    • Specialized skills based on organization/industry: Being an assistant in a specific department or industry exposes you to the day-to-day operations and provides insight into that area’s lingo, processes and technology.
    • Inside company knowledge: You gain knowledge into colleagues’ work styles and the corporate culture, which gives you an advantage at the company if you hope to advance there.

    Alissa Carpenter founded Everything’s Not Ok and That’s OK Coaching after over a decade in higher education. She has advised Millennials and GenZ students at institutions such as The Wharton School and Penn State.

    “As a recent graduate, being a personal assistant can be beneficial to your long term career goals,” says Carpenter. “You have the unique opportunity to work on numerous tasks and learn transferrable skills. You are often on the front line and are able to build relationships and rapport that can provide valuable connections.”

    The three skills organizations believe millennials are lacking can be developed in a personal assistant role, says Carpenter, including:

    • Interpersonal skills: You will be working with people from various levels both in and outside of your organization. You will learn to ask appropriate questions to find the most effective way to complete your tasks at hand and build strategic working relationships.
    • Teamwork: In one of the key positions that is crucial to putting events and tasks together, you will learn how to delegate and how to work with people with varying personalities.
    • Communication skills: As a key point of contact you will quickly learn the most effective ways to communicate with individuals and how people like to receive communications.

    Utilizing a role as an assistant to get where you want to be later in one’s career can really be a asset to entry-level jobs seekers, says Lori Williams, Recruiting Coordinator for College Nannies, Sitters, and Tutors of Edmond, Oklahoma.

    “Not only does it help build credibility and experience on your resume, but the people you often meet in that role can be sourced as references in the future,” says Williams. “You can develop many skills in this role, including project management, event planning, client relations, and administrative duties. All of these skills are transferable into future roles in just about any industry. Being able to develop these skills on the ground floor will help you add a good section to your resume entitled skills or career highlights and you can translate these into the job description for future career goals.”

    Said Ponzar: “Never underestimate an assistant job as a way to get your foot in the door and show what you can do, learn about the company, develop relationships, and new skills.”

    Look for assistant jobs right now on College Recruiter! Want more tips and advice on how to build career and job skills? Then stay connected to College Recruiter by visiting our blog, and connect with us on LinkedInTwitterFacebook, and YouTube.

  • Combating bias in the hiring process [video and slides]

    June 14, 2017 by

     

    Last week, College Recruiter co-organized an in-person and live stream event, “Eye Opening Tactics for Better Diversity Recruiting,” alongside WCN and Stinson Leonard Street. Presenters spoke about four topics: why and how diversity matters, combating bias, big data, and non-discrimination employment law. This blog post shares what Ann Jenrette-Thomas,  Chief Diversity & Inclusion Officer of Stinson Leonard, presented in part 2: combating bias in the hiring process.

    Scroll down to watch the presentation and download Ann’s slide deck.

    Implicit bias: slow brain vs fast brain

    Implicit bias is the underlying thing that ends up creating problems in the hiring process. Another term for this is unconscious bias. Think of it as shortcuts in your brain. We use mental processes to quickly categorize information so that our brains can function optimally.

    We receive over a million pieces of information per second. This is information we gather from all of our senses. Our brains are detecting so much, but in order to function well, we can’t focus on a million pieces of information. The prefrontal cortex in the front of the brain is the slow brain. And it’s the slow brain that actually is necessary for critical thinking.

    If you repeat a slow-brain activity enough, it gets buried into the reptilian brain, otherwise known as the fast brain or the unconscious brain. Because these processes happen so rapidly, your conscious mind can’t even detect when something unconscious is happening. Take breathing—unless you make an effort to focus on it, you are not thinking about breathing. Another example if how we all learn to drive. When you first started to drive, you focused on putting your hands at ten and two o’clock. As experienced drivers, we’ve all had the experience of getting in the car, somehow arriving home and not even remembering the trip. When you learn to drive, you use your slow brain. When you’ve gotten to the point where it’s automatic, that’s your fast brain.

    This has everything to do with hiring. Some of the things that are embedded in the unconscious part—the fast brain—are cultural norms. Different cultures place value on different styles, of for example, leadership. When Americans think of leadership, we often think of someone who is decisive and confident. Herein lies a challenge for many international employees of multinational corporations that are headquartered in the U.S. In order to advance in the company, many international employees do a stint in the U.S. so that they can have the right qualifications and move up the corporate ladder.

    In Asia, they call that stint the “killing field”. Because in many Asian cultures, a valued leader is someone who is collaborative and who builds consensus, often someone with a much quieter leadership style and different type of confidence. This looks vastly different than an American version of “leadership”. So these particular employees are in a double bind. They have to come here in order to advance their careers. But once they come here, their leadership style prevents them from climbing the corporate ladder.

    There is more to how the unconscious mind affects hiring. We process everything from body language to eye contact, in order to assess whether someone is a good hire.

    Various types of bias in the hiring process

    • Affinity bias means we tend to gravitate toward people who we perceive as similar to ourselves.
    • Confirmation bias is when you magnify things that confirm what you already thinking. Or, you minimize things that contradict what you already think.
    • Attribution bias is when you give a more favorable assessment to somebody that is in your ‘in-group’. Now, what defines an in-group could be a variety of things, and that’s where individuality comes into play.
    • Availability bias describes how we prefer the quick and easy. When we mine for information, we grab what is readily available. Quick: imagine a fire fighter. It’s unlikely you had the image of a woman in your head. The readily available image of a firefighter is a man.
    • Groupthink is very similar to affinity bias. The notion of groupthink is where people are not willing to go against the brain of the homogeneous group.

    Combating bias starts with you

    It’s time to get to get to action and it all starts with you. If you don’t know your own biases or the fact that we are prone to them, then you’re not going to be able to help the system at all. And you have to also educate the people around you in the hiring process. Here are some suggestions for moving forward:

    1. Take the Implicit Association Test. There’s a variety of tests out there: go to projectimplicit.org. It’s free. This just gives you a baseline of where you are on these issues.
    1. Take some time to become socially confident. Learn about any particular cultures with which you are working, for example what leadership looks like.
    1. Assess your hiring process with the assumption that implicit bias is there. Why? Because statistically speaking, it’s there. It could be present where you post your jobs, how the descriptions are actually written, who and how the resumes are reviewed, how the interviews are conducted and who conducts the interviews.
    1. Review your job descriptions for bias. There are certain words and phrases in a job description that could lead to fewer diverse applicants because they will self-select out. For example, women are less likely to apply for a job where there are masculine coded language, like “aggressive” or “adventurous.” Interestingly, men are negligibly affected when it they read feminine coded language, like “collaborative”. When diverse candidates read job descriptions that are more neutral, they are less likely to scrub out any identifying information, for example clubs and organizations that might be specific to an ethnicity. You want to make sure that your job descriptions only include information that is absolutely necessary to perform the job well.
    1. Get used to operating outside your comfort zone. This is ultimately a relationship game. Recruit from a broader circle, go to different places. Ensure that you are also posting on sites that cater to a diverse community. Make sure you understand what other comparable programs are out there beside your core recruiting schools.
    1. Evaluate every resume the exact same way. There are programs out there that can strip demographic information from resume, so that’s one way to try to make things anonymous. It’s also important to develop a standard evaluation form with detailed metrics so that everybody is evaluated on the same criteria.
    1. Identify what you want before the interview begins. If you are clear about the skills, qualities, credentials, etc. that best suit the position, then you can craft questions that speak to those specific skills, credentials, etc. You can develop a checklist of these factors and give them to the interviewers beforehand so that everybody is clear. Prepare the interviewers. Make sure they are aware of the potential for bias. Use a diverse panel of interviewers.

    Finally, don’t get overwhelmed by the challenge of combating bias. Your unconscious biases are going to pop up. It takes effort and time to keep trying to change these things. Be patient, keep at it, and know that you’ll get there.

     

    Keep informed of recruiting best practices by staying connected with College Recruiter on LinkedInTwitterFacebook, and YouTube. Hiring soon? Would it make sense to have a brief conversation about your hiring needs? Consider College Recruiter’s advertising solutions, or email [email protected]

    Download the slides from this presentation here.

    Watch the presentation of this content by Ann Jenrette-Thomas at Stinson Leonard Street from “Eye-Opening Tactics for Better Diversity Recruiting”: