Understanding the College Mindset

Rosanna Bell of NAM Youth Marketing

In this College Recruiter Webinar, senior liaison and content marketing specialist Rosanna Bell of NAM Youth Marketing discusses strategies and tactics used by leading employers and consumer marketers to reach today’s college and university students and recent graduates.

Today’s young adults are digital natives. Yet marketing to these potential employees and customers requires a well thought out marketing strategy which integrates on- and off-line media. In addition, the on-line media needs to reach them not just through their desktop or laptop computers because they’re constantly on the go and value convenience. It is for those reasons that they love technology and why they use their smartphones dozens or even hundreds of times a day.

Today’s students and recent grads value authenticity and so are turned off by pitches from celebrities who pretend they’re excited about buying $29 trinkets. There are a lot of great examples of brands which have successfully giving away samples of their products or services but an even better strategy is to link those promotional efforts in with experiences such as the first time someone votes.