How Programmatic Ad Buying Turbo Charges Mobile Banner AdsApril 13, 2015 by Steven Rothberg
Think banner advertising is dead? Think again:
- Now software companies can deliver info about their latest creative software programs to college freshmen at specific graphic design schools.
- Colleges founded in the 1800’s can now market their online master’s programs to graduating accounting majors.
At College Recruiter we work hard to make marketing goals a reality for our clients. We completed the implementation of programmatic ad buying into our mobile and display banner advertising solutions a year ago. Our embrace of this innovative idea allows us to ensure that you’re able to reach the right student with the right offer at the right time. Put another way, we can target your ideal prospect by overlaying both contextual and consumer demographic information.
We feel that our implementation of a programmatic ad buying system that combines both contextual and demographic targeting is a game changer for media buyers. The results we’ve seen for our clients proves that the rumors of the demise of banner advertising are greatly exaggerated. Our new approach puts data, not content, in the driver’s seat and that frees up your time to further improve your brand message and user experience.
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