Employer Branding: Why and How to Tell Students the Story of Your Local, State, or Federal Agency

On December 8, 2014, human resource leaders from federal, state, and local government agencies came together at the offices of the U.S. General Services Administration for a day of intense learning about how your agency can more efficiently and effectively recruit recent college grads and students.

The College Recruiting Bootcamp event was organized by College Recruiter, the leading niche job board used by recent college graduates searching for entry-level jobs and students hunting for internships.

In this video, Dmitry Zhmurkin, Director of Bureau of Workforce Development Partnership for the Pennsylvania Department of Labor and Industry, delivers his presentation on, “Branding: Why and How to Tell Students the Story of Your Local, State, or Federal Agency.” To download the PowerPoint for the presentation, click here.