Not Every Employer has the Brand of Google

Posted December 03, 2014 by
Highway signpost with Employer Branding wording

Highway signpost with Employer Branding wording. Photo courtesy of Shutterstock.

There are a few companies out there that every candidate knows – Google, Facebook, IBM, Microsoft, and so on.

Then there are the rest of us. Our organizations provide as good of a work environment as the ‘big boys’ – maybe better! But if candidates don’t know who we are, our hiring efforts become more challenging.

How does branding work? Using visuals (including videos), text, and other marketing, the employer drives home a few key messages about themselves – what the culture is like, what key qualities are common among employees, and what goals lie ahead, both in the near-term and beyond. In other words, you create a picture in the candidate’s mind about what it would be like to work in your organization – and why it’s worth learning more by clicking through to your web site to apply.

College Recruiter can help. We have several ways of building your company’s employment brand amongst the 17 million college grads and students in our database who you want to reach. These candidates are ideal for your entry-level jobs and internships – but they need to know about you.

How can College Recruiter help with your employer branding?

  • Every job posting includes your logo – at no extra charge!
  • We can embed your videos in your job postings – at no extra charge! You’ve heard that a picture is worth 1,000 words, right? Well, we believe that a video is worth a 1,000 pictures.
  • Niche job boards like College Recruiter inherently generate quality candidates because the kinds of candidates using us are the ones you want to reach. But many employers want to drill down even further by getting their message in front of grads and students by school, major, year of graduation, diversity, and more. We do that incredibly well through our targeted email campaigns and targeted banner advertising campaigns.
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