Double the Response to Your Job Postings With Some Simple Edits

Posted November 27, 2014 by

Post Perfect Training ProgramSince we went live way, way back in 1996, one of the most common questions we’ve been asked by employers large and small is how they can increase the quantity and quality of responses they’re getting when they post jobs to their own career sites and to job boards such as College Recruiter. These are questions that almost every employer is asking and for good reason. On-line recruiting is now a $7 billion industry and a lot of that money could be better used through some fairly easy tweaks to how job postings are written.

If you think you’re getting the biggest bang for your buck, ask yourself:

  1. What is it costing you and your company if some of the best candidates are not applying to you because your ad copy did not motivate them to do so?
  2. What is it costing you and your company if your positions are not filled as quickly as they could be?
  3. What is it costing you and your company if your brand image suffers due to the “ghastly advertising” that Liz Miller talks about in, Dear CMO: Your Recruiting Is Killing Your Brand?

We’ve done the math for you and the answer to all three questions is: a fortune. At College Recruiter, we’re passionate about the candidate experience. We want the jobs posted to our site to accurately communicate to the candidates not just who is qualified for the position, but why that person should apply. We want the postings to inspire the best candidates to apply and convince those who are not well qualified to apply to other jobs which are a better fit for their competencies, interests, and values. But until now we didn’t have a good way of helping our employer clients write better postings other than sending them to “how to write a great job posting” articles on our site.

The Post Perfect Training Program is a multidimensional learning experience that assists companies to substantially improve the quality of their online recruitment content, including openings advertised on job boards such as College Recruiter, social media, and other mediums. The Post Perfect Training Program puts hiring companies and recruiters on the path to attracting more high-caliber candidates, reduces the time positions remain unfilled, lowers advertising costs and outsourcing fees, and improves the company’s brand.

The Post Perfect Training Program, the Gold Award Winner of the Recruiting Service Innovation Awards, has received rave reviews from job boards and recruiters around the world, and the Post Perfect Method, which is the crux of the curriculum, has delighted job seekers nationwide.

In A/B testing, 95 percent of job seekers surveyed stated that they would be more likely to apply to a job posted as Post Perfect teaches its employer clients versus how jobs are typically posted — a position description and laundry list of requirements littered with boilerplate language.

When your job postings start to engage and inspire well qualified job seekers, you will attract more of the candidates you desire and fewer of those who are not qualified. So, what are you waiting for? Go to and start writing engaging and inspiring job postings today!

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