How Social Media Can and Should Be Used by Employers of College Students, Recent Grads

I had the honor earlier today of keynoting Loyola University’s January Employer Appreciation Breakfast. Unlike most keynote presentations, this one was a Skype video call during which Marty Gahbauer, assistant director for employer relations and recruiting at Loyola , and I discussed how employers can and should use social media sites such as Google+, LinkedIn, Facebook, Twitter, YouTube, Glassdoor, and others.

Despite a brutally cold day in Chicago, more than 80 employers registered for the event. The conversation that Marty and I had was immediately followed by a panel discussion featuring:

• Dustin Carper – Employment Brand Strategist at Groupon
• Nikki McAtee-Hunt – College Recruiting Manager at AT&T
• Felicia McKinney – University Recruiting Manager at CDW
• Rok Teasley – Regional Recruiter at Peace Corps

Below is a split screen recording of the Skype video discussion that Marty and I had to kick-off the event.