The Emergence of Content Marketing and Its Effect on Journalism and Public Relations

Posted July 12, 2013 by

CollegeRecruiter.comContent can be both influential and powerful when it captures our attention and is communicated the right way.  Journalists write stories that interest a specific audience, while public relations professionals promote the stories to it.  However, thanks to today’s online world, both career fields are crossing paths to create a new one, known as content marketing.

As defined in a recent article by Software Advice, content marketing is the process of creating high-quality online content intended to build trust and community among your brand’s target audience – through all stages of the purchase cycle – and to establish your brand as a thought industry leader.  The emergence of content marketing is affecting how journalism and PR is done these days.

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