Advice for Employers and Recruiters
Only 5% of Fortune 500 Employers Allow Job Applications Via Mobile Devices
I admit it. I have a lot of pet peeves. I’m generally a positive person and appreciative of the beauty of our world and the beauty within others, but some things really tick me off. One of those is how incredibly horrible it is for job seekers to search for and especially apply to jobs using their cell phones and other mobile devices. Quite simply, the candidate experience is atrocious.
My friends, Mark Mehler and Gerry Crispin of CareerXroads, recently released a new white paper on how employers are using mobile recruitment market. The verdict: some progress but a whole lot of room for improvement. The white paper was based on a survey of human resource executives from large organizations and builds on a similar survey conducted two years earlier. This time, Mark and Gerry reported that a larger percentages of the companies surveyed have activity in mobile recruiting. For example:
- 50 percent of employer career sites can be accessed using mobile devices. In 2011, 19 percent of employer career sites could be accessed by a mobile device.
- 20 percent of employer career sites allow job seekers to apply for a job via their mobile devices but only if the job seeker has previously visited the web site from a computer. In 2011, only a paltry three percent could apply even with a saved portfolio.
- 5 percent of employer career sites allow job seekers to apply for a job via their mobile devices when the job seeker has not previously saved a portfolio. Five percent! That’s ridiculous given that over 70 percent of job seekers use mobile devices as part of their search.
According to Gerry and Mark, “The task for companies is not unlike the challenging conditions they faced in the 1990s when the internet transformed recruiting. Organizations then had to make rapid progress in developing their online capabilities, including career sites and software systems for processing candidates. Recruiting arguably changed more during this period than in any other period. The rise of mobile represents a change of similar magnitude as job seekers increasingly see the advantages of searching and applying for positions anywhere, anytime.”
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