Only 10% of Fortune 500 Employers Allow Job Seekers to Apply Using Mobile Devices

Posted April 19, 2013 by
Mark Mehler and Gerry Crispin of CareerXroads

Mark Mehler and Gerry Crispin of CareerXroads

By Mark Mehler and Gerry Crispin of CareerXroads

Ed Newman, currently at iMomentus, recently published a revised version of how the Fortune 500 is evolving when it comes to adopting mobile recruiting. Focusing on the careers side, he rated factors such as “the existence of a formal mobile-optimized corporate website, a mobile-optimized career section and mobile apply process. Companies were ranked in one of five categories: Front Runner, Early Stage, Treading Water, Toe in the Water and Off the Radar.”

According to Ed, progress has been made in the last six months but “very few companies are taking a comprehensive and strategic approach to ensure a consistent brand experience on the mobile web.” Key findings in the report include:

  • The number of ‘Front Runners’ has increased from just one company last year (McDonalds) to seven: McDonalds, Macy’s, AT&T, Google, Prudential, General Motors and Masco.
  • Overall, nearly half of the Fortune 500 (220) are considered ‘Off the Radar’, lacking any form of mobile-optimized career site or apply process.
  • Although the adoption rate of mobile career sites has increased by 157 percent, the number of mobile-optimized corporate sites grew by only 16 percent. This signifies a wider disconnect between corporate sites and career sections.
  • Only 39 of the 167 mobile corporate sites among the Fortune 500 link to a career section, and a mere 13 of those career sections are mobile optimized. This indicates that the people responsible for corporate brand and HR personnel lack coordination in their efforts.
  • The companies that offer a mobile application process increased just slightly from 2 percent to 3 percent, signifying that the Fortune 500 is still relatively unprepared for the rapid increase of mobile web traffic.

Earlier this year, two CareerXroads’ interns used mobile devices to visit each company on the Fortune 500 list. They found similar results noting:

  • We could search for jobs on 43.8% of the fortune 500 using a smartphone or tablet.
  • We could apply to 50 firms (10%) using a smartphone or tablet (no comment on how much fun that would be).
  • We could do none of the above on 53.4% of the Fortune 500.

– Gerry Crispin and Mark Mehler work full time consulting, educating and discovering how talent and opportunity connect through emerging technology. They can be reached via email at mmc@careerxroads.com, phone at 732-821-6652, or on-line at http://www.careerxroads.com.

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