Advice for Employers and Recruiters
Four Steps to Enhance your Employer Brand with Job Seekers
William FriersonDecember 21, 2012
Employers, how would you describe your company brand? Potential employees likely want to know this information before making a decision to apply with your organization. If you’re not sure, the following post has four steps to guide you in defining your brand.
When it comes to an organization’s employment brand, companies typically fall into one of 4 categories:
1.) The known: Employees understand and embrace the company culture, and job seekers are also familiar with that culture.
2.) The undiscovered: Employees understand and embrace the company culture but job seekers are unfamiliar with that culture.
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