Should My Real Name Be My Domain Name?

Posted December 17, 2012 by

CollegeRecruiter.comDoes using your real domain name help or hurt your personal brand?  Learn more in the following post.

For a long time, businesses could be successful by buying a domain name that exactly matched the keywords of what they did. For example, if you owned a keyboard sanitizing service, you would buy something like KeyboardSanitizing.com.

Without any extra work, you could occupy a top 5 ranking on Google, easy peasy, thanks to the Exact Match Domain (EMD) loophole in the Google search algorithm.

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Should My Real Name Be My Domain Name?

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