Is your campus Web site ready for mobile? College-bound students are researching colleges via tablets and smart phones

Are prospective students going mobile when they search for colleges online? According to the latest E-Expectations data, the answer is increasingly becoming “yes.”

Since the 2010 study, the E-Expectations project has tracked how many prospective students have viewed college Web sites on mobile devices. Those numbers have gone from 23 percent in 2010 and 14 percent in 2011 to 52 percent this year. With more and more students using smart phones and tablets, those numbers will surely increase in the coming years.