Keynote on Mobile Marketing at 2009 MPACE Annual Conference

Posted November 26, 2012 by

2009 MPACE Annual Conference LogoOn December 9, 2009 at the beautiful Hyatt Regency in the even more beautiful Monterey, California I had the pleasure of delivering the keynote presentation at the Mountain Pacific Association of Colleges and Employers annual conference.

My topic was How to Use Mobile Marketing to Hire Students & Recent Graduates. During the presentation I discussed:

  • A definition;
  • Examples;
  • Who receives mobile ads;
  • Why employers should use mobile marketing;
  • How organizations are using mobile marketing;
  • What most career sites look like when viewed through a mobile device;
  • Cell phone text messaging (SMS) and keyword advertising;
  • Barack Obama’s mobile marketing strategy for his 2008 presidential campaign;
  • Examples of good mobile web sites;
  • How United Parcel Service has successfully used mobile recruitment marketing to help it hire drivers and package handlers during the busy holiday season;
  • Additional success stories; and
  • Some best practices.

Below is the video that the good folks at MPACE recorded and provided to me after the conference.

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