Keynote on Mobile Marketing at 2009 MPACE Annual Conference

On December 9, 2009 at the beautiful Hyatt Regency in the even more beautiful Monterey, California I had the pleasure of delivering the keynote presentation at the Mountain Pacific Association of Colleges and Employers annual conference.

My topic was How to Use Mobile Marketing to Hire Students & Recent Graduates. During the presentation I discussed:

• A definition;
• Examples;
• Who receives mobile ads;
• Why employers should use mobile marketing;
• How organizations are using mobile marketing;
• What most career sites look like when viewed through a mobile device;
• Cell phone text messaging (SMS) and keyword advertising;
• Barack Obama’s mobile marketing strategy for his 2008 presidential campaign;
• Examples of good mobile web sites;
• How United Parcel Service has successfully used mobile recruitment marketing to help it hire drivers and package handlers during the busy holiday season;
• Additional success stories; and
• Some best practices.

Below is the video that the good folks at MPACE recorded and provided to me after the conference.