Posted June 18, 2012 by

The 2012 CandEs: Launching this year’s Candidate Experience Awards

Mark Mehler and Gerry Crispin of CareerXroadsBy Mark Mehler and Gerry Crispin of CareerXroads

Last year, 24 firms were acknowledged for their efforts to improve the treatment of their candidates at the HR Technology Conference (where the U.S. awards will be presented again this year). Kudos to these winning firms: Adidas Group, Automatic Data Processing, Inc., Pacific Northwest National Laboratory, The Bozzuto Group, Cliffs Natural Resources, Covenant Health, Crowe Horwath LLP, Deloitte, Deluxe Corporation, General Mills, Harris Interactive, Herman Miller, IncInfoReliance Corporation, Intuit Inc., Ontario Systems, LLC, PepsiCo, Principal Financial Group, Rex Healthcare, RMS Inc., Sage, State Farm, Insurance, SunTrust Banks, Inc., W. L. Gore & Associates, Whirlpool Corporation.

Subsequently we have seen dozens of articles about the awards and the winners in major publications including the Wall Street Journal and WSJ blogs (see this recent post, the High Cost of Treating Job Seekers like Cattle mentioning the 2012 award launch).

Webinars and HR Conference sessions have been devoted to the results including this session archived by EREExpo this Spring which featured two smaller firms who won: Sage and RMS discussing their best practices.

We’ve aggregated the data to describe the essential treatment of candidates in Attraction, Application, Rejection, Selection and Onboarding phases and recently published this whitepaper that is free to download.

It’s been great PR for everyone.

To be among these acknowledged leaders in candidate experience, firms simply had to complete a survey of about 30-45 minutes about their practices and then send a note to a sample of candidates with a link encouraging them to describe their treatment. We were (by the way) shocked to find that 11,500 candidates from those same 24 firms were willing to spend 30 minutes detailing their experience!

We know there are more great companies who get that the value of a candidate can be measured and that re-mapping recruiting processes to fully engage this stakeholder has a high return. The 2012 Awards Campaign was launched just a few weeks ago and includes several changes. The new survey/application is improved and we have expanded outside North America to offer a similar but culturally adjusted survey/application for firms with employees in the UK (England, Wales, Scotland and Ireland).

We expect to have well over 100 firms apply for the US award alone. One of them should be your firm. There is no cost.

(It is worth noting for transparency’s sake that the governing body is a non-profit, TalentBoard, set up to engage and administer this award. The non-profit’s board of directors are all volunteers and include: Elaine Orler, Gerry Crispin, Mark Stelzner, Sarah White, and Ed Newman. This year’s judges include: Jerome Tipper, Joseph Murphy, Jessica Miller-Merrill, and Steven Rothberg of CollegeRecruiter.com.)

– Gerry Crispin and Mark Mehler work full time consulting, educating and discovering how talent and opportunity connect through emerging technology. They can be reached via email at mmc@careerxroads.com, phone at 732-821-6652, or on-line at http://www.careerxroads.com.

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