Can You Really Make a Career Doing Social Media?

Posted January 31, 2012 by

PayScaleWanted: A marketing-savvy recent grad who is well versed in Facebook, Twitter, and Foursquare to manage the company’s social media presence.

Sounds like a dream position, doesn’t it? For some, the idea of earning a paycheck by “tweeting” sounds like a cake job. The reality is, social media marketing positions are very competitive and starting salaries are generally low. To succeed as a social media marketer, you must have the right combination of experience, education and persistence to outshine the competition.

Still interested? Here are just a few of the most popular social media jobs and what pay:

Blogger – A corporate blogger is responsible for writing blog posts that engage readers within a company’s target market, thereby increasing and retaining website traffic. Many bloggers have undergraduate degrees in journalism or communications, and have excellent writing and grammar skills. Blogger salaries range anywhere from $18,000 to $85,000 annually.

Social Media Manager – A social media manager oversees the company’s presence on social networks such as Facebook, Twitter and Linkedin. He or she is typically responsible for designing and managing social media marketing campaigns that increase awareness of a company’s products or services. These employees typically have a graduate or undergraduate degree in Marketing or Communications. Social media manager salaries range anywhere from $26,000 – $71,000 annually.

Web Content Manager – A content manager is responsible for a company’s digital content, whether it be websites, blogs, webinars, white papers or social networks. They are expected to be tech-savvy and well-versed in Content Management Systems. These employees generally have technical or business degrees such as Computer Science, Management Information Systems or Programming. Content manager salaries typically range from $29,000 to $81,000 annually.

A career in social media can offer a fun job with a flexible work schedule. And with the right amount of experience and education, it can be as financially rewarding as most other 9-5 jobs– minus the boring paperwork! Whether you’re blogging, tweeting or making new friends on Facebook, you’ll have a dynamic outlet to let your creativity and social side run free. How could you not “like” that?


Guest Author:

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.

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