Looking for a Marketing Job? Job Postings for Mobile Marketers Up 120% In Two Years.

Posted December 21, 2011 by

Over the past 90 days, employers and staffing firms have placed more than 4,400 job ads for marketing professionals with mobile skill sets, according to WANTED Analytics, a leading source of real-time business intelligence for the talent marketplace. The volume of job ads that include mobile criteria in the job description grew significantly over the past two years, as mobile websites and applications become a more common business strategy. Hiring demand increased 16 percent compared to the same 90-day period in 2010 and more than 120 percent versus 2009. Mobile skills now represent 10 percent of all job ads for marketing professionals.

Within the marketing field, mobile marketing skills are most commonly included in job ads for Product Managers, Marketing Managers or Directors, Business Development Managers and Directors, Category Managers, and Strategic Consultants. Metropolitan areas with the highest hiring demand for Marketers with mobile experience during this 90-day period were New York, Seattle, San Francisco, Los Angeles and San Jose, all of which saw year-over-year gains in hiring demand. While organizations in New York placed the most job ads, Los Angeles experienced the highest growth, up more than 51 percent versus the same 90-day time period in 2010.

Recruiting conditions for marketers with mobile skills will vary by location, depending on local talent supply and hiring demand. According to WANTED Analytics, recruiters sourcing for openings in Seattle are likely to experience one the most difficult recruiting conditions in the United States. While hiring demand continues to grow in Seattle, the talent pool of qualified candidates remains small and recruiters are likely to face a talent shortage. In addition, it is likely that recruiters in the Seattle metropolitan area will see job ads listed online longer than the national average of 40 days.

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