Tips for Branding Yourself in an Interview

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August 9, 2011

Your personal brand is an essential component in helping you stand out in any aspect of your job search. Defining yourself as a professional is just as crucial in your resume and cover letter as it is in your interview.

But how can you go about branding yourself in your interview? Here are some tips that, with a little practice and a lot of confidence, could help you share your personal brand in a way that will make you unforgettable to your interviewers.

Summarize Yourself in Three Words

It’s likely that you will be asked the statement, “Tell me about yourself.” during an interview. A great way to use this opportunity to brand yourself is to say you can summarize yourself in three words—then choose words that not just describe your talents and skills but actually brand you as a professional.

Share Your Personal Philosophy

Another way to brand yourself in an interview is to share your motto or personal theme for living life. It’s always great if growth and self-motivation are incorporated, but ultimately, you want this statement to be something that truly represents who you are and want to be personally and professionally.

Expand on a Testimonial or Recommendation

If someone has given an amazing testimonial that is listed on your resume or your LinkedIn page, consider sharing and then expanding upon it by explaining that your mission is to continue the same work ethic with your passion for the field you love as your guide.

Many job seekers make statements like “I am a hard worker,” or “I really want to grow in this field,” during their interview, which are fine. But to truly stand out, consider incorporating your personal brand. This could help make you the most memorable candidate in the bunch.

For additional tips and advice on resumes and cover letters, follow us on Twitter @GreatResume or visit our blog.

Guest Author: Global resume authority Jessica Hernandez of is a former HR Manager who partners with professional- and executive-level candidates to create authentic, branded resumes and cover letters.

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.

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