New Generation More Career-Minded Than Ever

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August 9, 2011

For many of today’s high school and college students, finding a career is not just about earning a fat paycheck.  They also want career satisfaction.  From the results of a survey done by CPP, Inc., these students are not only thinking about their careers, but how what they learn in the classroom can assist them in planning for the careers they want to obtain.  As a result, they will not only be motivated to learn as students but also motivated to help their future employers succeed.


Here are some survey results:

· Are career-minded

· constantly or frequently thinking about their future career

· 12% think about their career only occasionally

· Not a single respondent reported rarely or never thinking about it

· Feel careers should be personally fulfilling

· 80% believe a career should be something that brings enjoyment and fulfillment to their life

· 72% want a career that aligns with their passion

· 53% believe their career will play a role in defining them as an individual

· Don’t believe their parents have this privilege

· 57% said their parents either like what they do, but suspect they’d rather do something else or don’t like what they do, but feel they need to do it for the money (as compared to 25% who believe their parents love what they do)

· Connect career success with enjoyment of work

· 78% believe they will achieve the most success in a career for which they have a passion

· When identifying specific motivators for successful people, the largest group of respondents (58%) believe enjoyment of the work itself as the primary motivator for career success over money and a desire for power, influence, and respect among other choices

· See their studies as steps to career fulfillment and success

· The majority (55%) believe that knowing their ideal career path will improve their college performance

· For specifics on what motivates them to study, the largest group of respondents (27%) cited interest in the subject as their primary motivator compared to only 9% who cited getting into a good college

· Gain clarity about their career direction from assessments

· 72% reported they were more enthusiastic about their future career after taking CPP’s Strong Interest Inventory assessment

· 85% said they became aware of more appealing career options after reviewing their assessment results

· 50% reported that knowing their results made them more likely to study

You can view the full survey at:

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