Resume Tips: Why Branding Your Resume Produces A High ROI
It has been no secret in advertising and marketing for some time now that you need to know your target audience. And it really isnât any different in a job search. You need to know who you audience is, what their needs are, and how to communicate the benefits of what you offer.
Last autumn I jumped head first into a huge conversion rate optimization project. I was doing hours of research and work to figure out everything I could about Web site optimization and conversion rates. One of the most interesting points I discovered was about communicating to your audience the benefits that come with your service, product, etc., or how the person will benefit not just selling the âfeaturesâ.
I was very intrigued by this notion and how applicable it is to resume development. As a job seeker, itâs so important to know your audience and to communicate to them the value and benefits an employer will receive from HIRING you. The benefits they get from hiring you are unlike hiring any other personâyou are a rare commodity. I have news for youâyou ARE the only person out there just like you!
Itâs critically important that your resume transparently articulates the BENEFITS you bring to the employerâbecause THEY are unlike any other. The best way to do this is by branding your entire resume with these benefitsânot just a short branding statement at the top. The remainder of your resume needs to support the branding statement and precisely detail the most pertinent benefits the employer can expect upon hiring you. Constructing your resume in this manner produces a clear picture for the hiring manager and makes it an easier decision for him or her to interview youâthus securing you more interviews.
You canât afford not to brand your resume, cover letter, or any other element of your job search. Pa
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Author: Jessica has a true passion for the job seeker, evidenced by her desire to share everything she can with everyone she can about resume writing and interviewing.
Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.