These Days, a Common Connection Just Isn’t Enough
Although most of us will not soon forget the challenges that this recession has brought, I still have vivid memories of the recession of the early nineties, at which point I was still fresh from college and green in job skills. It was also during this time that I began searching for a new job…and quickly learned the ups and downs of networking–lessons that so many people are discovering for the first time today.
One of the fundamentals of networking and meeting new people is the notion of a common connection: you know one person, who in turn introduces you to another whom they know, either through work or some other association. But what if that connection isn’t enough? Continue reading …
Keith F. Luscher is author of the books Don’t Wait Until You Graduate and Prospect & Flourish. He is also a Marketing Representative with Principal Financial Group. Prior to joining Principal, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.
