The Ball is Forever in Your Court. Don’t Drop It.
I don’t know if I have been writing a bit too much lately on the subject of making calls, but when it comes to our own challenges in overcoming CALL RELUCTANCE, part of me feels like it just cannot get too much attention.
There is a saying (and I don’t know if it is very common) that goes, “If you don’t make the call, someone else will.” I don’t think that’s always the case, nor is it the worst thing that could happen. The worse thing that could happen is that NO ONE will make the call, and your prospect’s needs, which are often very important, will go unfulfilled. Continue reading …
Keith F. Luscher is author of the book Prospect & Flourish, and is a Marketing Representative with Principal Financial Group. Prior to joining Principal, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.
