Hold the Mayo: What Hamburgers and Resumes Have in Common
Article provided by Brand-Yourself.com
A couple weeks ago I met my friend Martha for lunch at our local Red Robin. Martha is quite particular in her food choices which is why we always meet for lunch there. In the last four years I have known her, she has never ordered something other than a cheeseburger without the cheese. And apparently Red Robin happens to have the best cheese-less cheeseburger in Oklahoma. (I wouldn’t know, I’m more of a California Burger or Pita Wrap kind of gal). While we were sitting enjoying our burgers, fries, and discussing our careers and family lives, I realized the connection.
- Resumes are subjective. So are cheeseburgers, hamburgers, boca burgers, etc. Some hiring managers prefer an objective, others are particular about a cover letter, and some have no opinion whatsoever. I once had a hiring manager who would not interview any candidate who misspelled a state abbreviation. If you were a candidate with the right credentials but accidentally wrote Missouri’s state abbreviation as MI instead of MO, you were out of luck. So proofread, pay attention to details, and make sure to cover all your bases.
- Preferences matter. Because recruiters, hiring managers, and human resource professionals spend approximately 10-15 seconds skimming your resume, you need to make a great first impression. What is extremely important is to read the job description and understand the specific instruction outlined as to how to apply. Some applications request that you list your salary expectations while others do not. These guidelines are extremely important.
- Go bold or go home. Some hiring managers like burgers that sizzle. It is important to consider what style, format, and type of resume that is acceptable for your industry, position, or company you are applying for. For example, Jeff Nelson is a marketing director with a very creative and unusual resume. I located his resume after doing a keyword search on Google using the words, “hamburger resume.” Some companies want a little spice with colorful graphics, fonts, and formats while more conservative companies and industries prefer a more standardized format like Guy Macon’s, an electrical engineer which I found using the keyword search “my engineering resume.” Both these examples were found on the first page of the Google keyword search and illustrate how powerful resumes and keywords are when posting your resume online.
- Stay positive & focused. Not every cheeseburger is someone’s favorite, and not every resume appeals to every hiring manager. What is important is to be yourself and articulate your uniqueness and experiences through your resume. Stay inward focused, but look for ways to improve your plating & presentation skills by refining your resume, cover letter, or even your interview. As a candidate, you are focused on yourself and can fail to see the ingredients or characteristics that attract others. Ask people you trust, heed expert advice and get outside opinions to help you refine your recipe.
Jessica Miller-Merrell, SPHR is an author, new mother, and human resources professional with a passion for recruiting and all things social media. Her company, Xceptional HR provides businesses with social media, recruitment, and human resources strategy and consulting. Jessica’s upcoming book, Tweet This! Twitter for Business will be released in February 2010. Follow Jessica on Twitter, LinkedIn, & FaceBook.
Article courtesy of Brand-Yourself.com for actionable tips to put you in a position of power in the job market
