Do Your Best Steve Jobs Impression While Presenting
Turtleneck Optional
Sadly, I don’t own a single Apple product. (I’m still saving my freelance writing pennies to buy my first laptop. I know!) But I’d have to be living under a rock to not know about Steve Job’s presentations, especially his much-lauded product intros and Macworld Expo triumphs.
Carmine Gallo, a communication-skills coach and columnist for Businessweek.com has written, The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. It’s a clear, concise book for folks who want to do more than keep audiences awake during their presentations. And even if you aren’t announcing the App store’s 1-billionth download, you can make your content engaging.
The book is divided into three sections: “Act 1 Create the Story, “Act 2 Deliver the Experience” and “Act 3 Refine and Rehearse” with “scenes” describing specific areas to incorporate into your speech. Act 1, scene 2 suggests you should “answer the one question that matters most” to your audience and that question is “Why should I care?” Make them care about your topic. Gallo gives the example of Jobs selling the benefit of the iPhone 3G in June of 2008, “…we’re launching the new iPhone 3G. It’s twice as fast at half the price.” Wouldn’t you want to hear more? Continue reading …
Guest post by Nancy LaFever. You can read more from her at the Centre for Emotional Wellbeing blog.
Article courtesy of Andrew G.R. and jobacle.com – your cure for carbon copy career advice!
