Why Do People Join Organizations?
Research conducted by the Kenexa Research Institute (KRI), a provider of talent acquisition and retention solutions, asked workers what their reasons were for joining their current organization. The report analyzes data drawn from a representative sample of workers surveyed through WorkTrendsââ, KRI’s 2008 annual survey of worker opinions. For some time, many have speculated on the reasons as to why people accept a job with a new organization. While KRI’s research confirms that there are a variety of them, two top items emerge as critical decision points: compensation and corporate reputation. An organization’s reputation consists of a variety of characteristics, including their involvement in corporate responsibility initiatives, product quality or profitability. The survey results also reveal that senior managers and sales people place the most value on the organization’s reputation in weighing an employment offer, as did employees in India, Italy, Russia and Brazil. “The correlation between the organization’s reputation and successful recruiting efforts strongly supports the importance of employment branding,” says Jack Wiley, executive director of the Kenexa Research Institute. “It’s not about each individual job offer – this research highlights the value of presenting and maintaining positive brand messaging to the potential employee talent pool.” He further notes that “Investing in living organizational values, whether it’s profitability, longevity or social good, and then communicating the fulfillment of these goals is an impactful way to attract and align engaged employees.”
Article courtesy of Kennedy Information Recruiting Trends providing leading edge insights and strategies for the recruiting professional
