Walmart Uses RSS to Promote Their Job Openings
While trolling through our site looking for glitches in the new design, I spot checked a small sampling of the hundreds of thousands of postings on our site. One of the postings that I looked at was for a Merchandise Finance Director at Walmart. Click the apply button and you’ll be taken to Walmart’s career page. None of that is earth shattering.
What caused me to sit up and take notice was that Walmart’s career page actually includes a prominent option to create an RSS feed so candidates can have the newest job openings by Walmart delivered to their email program, desktop, or wherever they receive their RSS subscriptions. As explained at Wikipedia, “Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.”
This shouldn’t be a difficult or expensive option for any employer yet it is amazing how few corporate career sites include an RSS feed. If your site doesn’t have one, tell your I.T. people to add one right away. If they point fingers at your applicant tracking system company, tell them to add one right away. If they tell you they can’t, won’t, or it is too expensive, find vendor that actually builds a product that is in the best interests of their clients rather than a product that is convenient for them to build or manage.
