Turbo-Charged Testimonials
ningcontentWe all know that happy customers are great for prospecting for new ones–through referrals and introductions, and also through getting testimonials that you can use in your customer communication materials. But there is one medium that I have yet to see leveraged to its fullest potential for this purpose: video.
Video is a powerful tool in capturing what a happy customer says about how you helped them (and in some cases, showing). More importantly, however, video can capture the emotion of those happy customers in a way that cannot be expressed in written word alone. This all can be accomplished by creating a Customer Showcase. Continue reading …
Keith F. Luscher is author of the book Prospect & Flourish, and is a Marketing Representative with Principal Financial Group. Prior to joining Principal, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.
