Personal Brand Management: Dan Schawbel vs. William Arruda
Article provided by Brand-Yourself.com
“Do I really want to go through the same door to work every day for 41 years like my Dad did?” This question, asked by Tom Peters, marked the birth of personal brand management as a career development concept. Personal brand management means a) thinking of yourself as a brand that people have perceptions of, and b) taking action to control how people feel about you (who haven’t met you yet), attracting better career opportunities.
If you’ve never the heard of the concept of “Brand You” before, think of employers as shoppers walking through a giant supermarket, where job applicants line the shelves to be chosen. Pick me, pick me! they cry. How do employers decide which applicants to buy? Aisles and aisles of undifferentiated candidates make their decision difficult.
In order to stand out, personal brand management means thinking of yourself as CEO and marketer of Brand You, then differentiating yourself to stand out from the competition.
Multiple personal brand management methods can help you define and promote Brand You. Today we’ll take a look at two of the most established personal brand management methodologies: William Arruda’s 1-2-3 Success! Reach Personal Branding Process, and Dan Schawbel’s Me 2.0 Personal Branding Process.
Let’s now take a look at William Arruda’s and Dan Schawbel’s personal brand management methods, both of which have gained acceptance in the career development world. (Brief descriptions of both systems are copied directly from their original authors to guarantee the authenticity of their methods).
Let’s start with our first personal brand management method, William Arruda’s Reach Personal Branding Process. William Arruda, dubbed the Personal Branding Guru by Entrepreneur magazine, created the 1-2-3 Success! system, and also established the first personal branding certification program. Through his program, you can become a certified personal branding consultant – pretty cool. His work and speaking engagements have inspired thousands and his book Career Distinction breaks down the personal branding process in detail. We highly recommend his book to help you stand out in the job market. Continue reading …
Article by, Pete Kistler and courtesy of Brand-Yourself.com for actionable tips to put you in a position of power in the job market
