Guide Candidates to Your Entry Level Job or Internship Opportunities With Keywords
Keyword advertising , supposedly, was started by Yahoo! in 1996. They carried advertising for Interzine Productions of Boca Raton after being approached by Interzine’s marketing manager, Chip Royce. The keyword they used was “Golf.” Each time someone used the word “golf” in a search, Yahoo! Placed an ad banners on the results page.
Search engines look for keywords and then create an association between a site and those keywords, thus improving the ranking of that site for those particular keywords. Keyword advertising has come a long way since 1996 and has become the driving force for internet marketing. Even if one is looking for an internship or an entry level job, the advertisers use keywords to help guide the search.
Any website owner who does not use search engine marketing and has a website that is not optimized for keyword advertising , will not get the traffic that he is hoping for. How can recruiters and employers who are offering internships or entry level jobs use keyword advertising to their advantage?
The basic principle is to look for and use search terms that will differentiate them from the others. It is wise to avoid using generic terms. Using keywords that are specific to their companies is also helpful. It has been found that out of every two items purchased on the internet, at least one has been found through search engines. Google AdWords is, of course, the most widely known keyword advertising platform.
Keyword advertising can be compared to billboards or the neon or LED signs that are placed along the highways or atop buildings to tell people about various businesses. The more visible a company is, the more unique the words it uses, the greater the number of customers or candidates it will attract.
Article by a freelance writer
