Facebook Brings Recruiters and Candidates Together Through Ads, Fan Pages and More

Facebook has the potential to be an excellent recruitment tool, and it seems that both employers and job-seekers are finally starting to realize it. The popularity of this social networking site has been rising quickly, especially among people age 25 and over. Facebook profiles include a wealth of information outside of general topics such as a person’s favorite music or movies; users can enter employment information, which can aid recruiters in finding people who have the experience they are looking for. Profiles also contain information about schools they have attended and when, degrees earned, etc. So if a recruiter is looking to fill an entry-level job, they can use this information to filter out recent alums or upcoming graduates with appropriate degrees.
Advertising is another useful tool offered by Facebook; companies can post ads on the website about themselves or positions they’re seeking to fill. The ads that users see are targeted based on information from their profiles and information provided by the advertiser. Ads can be targeted based on age, gender, location and a number of other options, making it more likely that the ad will reach the intended audience. A company also has the option to create a group for their company to post all of their information in one place for interested parties to find easily. This option lets users become “fans” of the company’s page, and their interactions with the page can bring the attention of their friends, and so on, spreading the word.
Facebook users themselves can also use the website as a valuable resource when looking for jobs or internships. Networking has always been the best way to find these positions, and social networking sites provide so many more opportunities to connect with the people who can help with this process. There’s also the added convenience factor; messages can be sent anytime, day or night, and there’s even an instant message style option to connect directly if the user is online. With so many ways to contact potential employers or new hires, it’s easy to see why Facebook is quickly becoming a resource to both job hunters and the companies interested in recruiting them.
Article written by a freelance writer

Originally posted by Candice A