Dan and Chip Heath’s Kill The Slogans Idea Good For Jobseekers, Too
In Dan and Chip Heath’s December column for Fast Company they espouse the benefit of speaking in plain English and not trying to do something too clever a la the slogan variety. I wholeheartedly agree; this advice relates to the jobseeker as well.
Many candidates worry that their resume isn’t catchy, that their interview doesn’t include the buzzwords, that their pitch isn’t memorable. However the best candidates are clear and concise, not catchy. Buzzwords often come across as superficial. The most memorable pitches are authentic and easy to understand.
Jobseekers should say what they mean in plain English. Recruiters don’t have a lot of time to decode double entendres and jargon. Recruiters also have heard a lot, so what strikes you as witty and original may be stale and cliche. Kill the slogan is a good idea not just for marketers but for jobseekers too.
Caroline Ceniza-Levine is co-founder of SixFigureStart , a career coaching firm that specializes in working with Gen Y young professionals. Formerly in corporate HR and retained search, Caroline most recently headed campus recruiting for Time Inc and has also recruited for Accenture, Citibank, Disney ABC, and others.
Courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.
Originally posted on Boston Technical Recruiter
