85% of college students active users of Facebook

I’m hearing more and more rumbles from college students and recent graduates that Facebook isn’t relevant to them. Maybe their passion for it has waned. Maybe it is repulsive for them to go to a social networking site where the fastest growing group of users are Baby Boomer women. But regardless of the rumblings, Facebook is still the most popular site for Gen Y. Consider these stats:

• 200 million people globally have accounts
• 50 percent of those with accounts access Facebook at least once a day
• 8 million college students have Facebook accounts
• 85 percent of those college students access Facebook at least once a day

Source: Facebook

Originally posted by Steven Rothberg