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Advice for Employers and Recruiters

Leading Businesses Launch Training Initiative to Prepare U.S. College Students and Young Professionals for the Workforce

Steven Rothberg AvatarSteven Rothberg
October 29, 2010


Today, Business Roundtable and HR Policy Association announced the release of JobSTART101: Smart Tips and Real-World Training, an online course for college students and recent graduates that introduces the professional skills necessary to succeed in the workplace. Even in a time of soaring unemployment, a survey revealed that 61 percent of U.S. employers report difficulty in finding qualified workers to fill vacancies at their companies. JobSTART101 addresses the gap between employers’ needs and workers’ skills by helping students understand the real-life challenges and expectations of the workplace.

The United States needs a well-equipped workforce that is prepared for the challenges of today’s job market. However, many college graduates do not have an opportunity to learn what employers expect and have not developed the professional skills that will help them succeed after they are hired.

“While our nation remains focused on job creation, it’s equally important to focus on ensuring that our workforce has the skills and training needed to succeed in today’s economy. Business leaders are concerned that many entry-level employees lack the communication and analytical skills that are necessary for sustained job success,” said William D. Green, Chairman and CEO of Accenture and Chairman of Business Roundtable’s Education, Innovation and Workforce Initiative. “JobSTART101 helps prepare new employees meet the challenges of the job market which is essential to building a competitive workforce.”

JobSTART101 is a first-of-its-kind course that’s free and available to college students and recent graduates nationwide. The course includes interactive components such as videos and course workbooks that cover topics ranging from how to communicate and solve problems to how to develop a professional persona that helps drive a career for long-term success. It is designed to be engaging and fast-paced, with the option for students to complete the entire course in approximately 90 minutes or tackle the six topical modules one at a time.

“A student or young professional who spends 90 minutes with this course will be a more productive employee and experience greater satisfaction in his/her first job without having to undergo extensive – and expensive – coursework or training,” says Alexandra Levit, an expert on business and workplace issues and the online instructor for JobSTART101.

Prior to today’s release, a group of college students provided feedback on the course. Six institutions participated in the pilot evaluation: California State University at East Bay, Coppin State University, DeVry University, Duke University, Northern Virginia Community College and University of Michigan. The majority of students reported that the course engaged their interest and included useful information and relevant examples that would help prepare them for situations they would face at work.

The need for JobSTART101 was identified by The Springboard Project – an independent commission of thought leaders convened by Business Roundtable – who recommended specific actions that would help Americans get the education and training they need to succeed in the evolving economy. The experts urged employers to better communicate workforce needs and expectations to students and increase American’s workplace readiness and competitiveness.

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