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Advice for Employers and Recruiters

Learning How to Recruit and Retain Millennials

Steven Rothberg AvatarSteven Rothberg
October 12, 2010


Judy Anderson and Terese Corey Blanck of Emerging AdvantageI don’t have a human resources or recruiting degree of any kind yet, as an owner of job board CollegeRecruiter.com, I need to understand the issues facing those who do. I attend a lot of human resource and recruiting conferences and try to take in as many of the sessions as possible and speak with as many practitioners and thought leaders as I can. Today I had the good fortune of listening to two of the foremost experts on the recruitment and retention of Gen Y / Millennial young adults: Terese Corey Blanck and Judy Anderson.

Terese and Judy are the principals behind Emerging Advantage, which helps organizations gain a competitive advantage by providing services which engage and accelerate the development of entry-level employees impacting retention, performance and promotability. In a 2.5 hour presentation to a packed room, Terese and Judy skillfully played off each other and the attendees in first making the case that Gen Y behavior frustrates many employers then proving that it has been misdiagnosed as a generational issue and then laying out specific recommendations for how employers both large and small can recruit and retain those 18-30 year old, emerging adults so they are ready to replace the Boomer Generation as the retirement of those older workers accelerates over the next decade.

The session was sponsored by the Emerging Leaders Association, which also deserves kudos for putting on such an interesting and informative event in an effort to help its members and guests like me guide our future leaders to a state of readiness for the uncertainties and challenges ahead. If your organization is struggling with recruiting and retaining Gen Y candidates, I urge you to contact these two fine organizations to learn more about how they can help.

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