Video: Taking Your Recruiting Message Mobile: Why, How, and When

I had the pleasure of delivering this 75 minute presentation a couple of months ago in San Diego, California at the Society for Human Resource Management (SHRM) 2010 annual conference. The description of the presentation was as follows:

Learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement it so you can recruit the candidates you need and stay within your budget.

Virtually every member of Gen Y and about 90 percent of Gen X’ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones. If your organization’s web site and recruiting message are not fully accessible to your most sought after candidates on their mobiles then those candidates will end up becoming employees of your competitors. In this highly interactive and humorous presentation, learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement it so you can recruit the candidates you need and stay within your budget.