How to Get Free PR on for Your Product, Service or Opportunity

Posted July 28, 2010 by

The re-launch of earlier this week has provided employers, consumer marketers, schools, and even job seekers with the ability to promote their products, services, or other opportunities for free on our site. How? Post a blog article. The process for posting a blog article is quite simple.

First, either login to your existing account with or click the Sign-up link on the right side to create a free account:
Then, click the links to Settings:
Then, click the Save button near the bottom of the page:
then My Page near the top center of the page:
then Blog Posts about halfway down the left side:
then post your blog article!

Note that blog articles should not be self-serving and we reserve the right to remove any blog article for any reason but expect to have to remove very, very few. Don’t write an article primarily about your product, service or opportunity. Instead, write something that is likely to be of interest and somewhat related to your product, service, or opportunity. Then, include a byline at the bottom in which you tell the reader a little about yourself and the product, service, or opportunity you want them to consider. A good rule of thumb is a sentence or two about yourself and then a sentence or two about the product, service, or opportunity. Feel free to link from the mention of the product, service, or opportunity in your byline to the web page that to which you want the reader to click through. The byline will look a lot better if you italicize it as the reader will understand that it is somewhat separate from your article.

The staff of will regularly feature on our home page and other prominent locations the blog articles which are likely to be of most interest to our readers. The less the article is about your product, service, or opportunity, the more likely it is to be of interest to the reader and the more likely it is that it will be featured. Having your article featured will drive a huge amount of interested eyes to your blog article and therefore to your byline. Your byline will also be more credible to the reader if they haven’t just read through a bunch of self-serving drivel.

Want an example of a great blog article? Carole Martin, the Interview Coach, posted a great one shortly after our re-launch. It is entitled Cut to the Front of the Interview Line.

Questions? Please contact our staff writer, William Frierson.

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Posted in Advice for Employers and Recruiters, Industry News and Information | Tagged Tagged , , , , , ,