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Advice for Employers and Recruiters

Want to Recruit Social Media Experts? Host a Breakfast for Them.

Steven Rothberg AvatarSteven Rothberg
July 26, 2010


The Twin Cities’ Social Media Breakfast was recently held at Deluxe Corporation. The event focused on small businesses and their use of social media. At the event, a panel of small business owners discussed how they currently use social networks to strengthen and expand customer base.

What has this got to do with recruiting? Well, Deluxe is re-making itself from the leading printer of checks into an information technology consulting firm for small and medium sized businesses. Let’s say you own a restaurant and want to build a powerful social media presence to drive loads and loads of new and repeat business. Who do you call? Deluxe wants you to call them. So how does a recruiting team get in front of a bunch of social media gurus? One great idea is to host a social media breakfast and invite everyone in your metro in that space. Then they can learn more about you while you learn more about them. Most won’t be interested in you and/or you won’t be interested in them for one reason or another, but if dozens or even hundreds of potential hires attend, how can you go wrong?

Take a peak at footage and pictures from the event!

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